Make sure yourself that your website is easy for Google and other search engines to discover and rank.

Get things right at the beginning, from an SEO perspective, and you’ll save yourself hours and hours of work further down the line fixing a website that wasn’t originally built with SEO in mind.

  1. Break down your website’s contents into categories, with each category aimed at a different search keyword.
  2. Structure your website for your target keywords.
    • Make sure each page of your website targets one primary search keyword and several secondary keywords.
    • Structure your website so that each page is as relevant and specific as possible.
    • Avoid optimizing one page for too many keywords. It’s better to have several pages, each extremely relevant, than one page covering multiple topics poorly.
  3.  Make sure each page has great, Google-friendly content
    • Try to write at least 2,000 words of content for each page, using your keywords, when relevant, without overusing them or “stuffing” them into the content.
    • Use the H1, H2, H3 and H4 tags to mention your primary and secondary keywords, as well as long tail keyword variations you’d like to rank for.
    • Don’t just write for writing’s sake -- try to answer questions your users might have and solve their problems in your on-page content.
  4. Optimize your title tags for each primary keyword (your title tag is the text that Google will display as your page title for every search result, as well as the text that will display in the user’s browser when they visit your page; so it is not enough for you to create a heading for each page, but you should also prepare a text for the title tag. As example, the name of a page could be "Women's dresses" but the title tag could be "Women's dresses - browse clothing and buy Online").
    • Start your title tag with your target keyword, then describe what users should expect when they click through to your website.
    • Avoid stuffing keywords into your title tag. Use your primary keyword once, then add relevant information about your page.
    • Keep your title tag under 60 character (55 is recommended) so that Google doesn’t truncate it due to excessive length.
  5. Prepair engaging, action-focused meta descriptions. The meta description is the short snippet of information that appears below your website’s title and URL in Google’s search engine results. As example, meta description for women's dresses page could be this - "Shop for Women's dresses" online from leading international brands. Get free shipping. Browse our dress selection and order now!"
    • Make sure each page of your website has its own meta description, since it makes a big difference to your organic search click-through rate.
    • Use your keyword in your meta description, but don’t stuff it unnaturally. Google can see when you’re overusing keywords, and might penalize your website.
    • Focus on encouraging the user to click, since the goal of a meta description is to “sell” your website to its target audience.
  6. Preparation to build links:
    • Make a list of friends and influencers to build links. It is a very good idea to promote your web site by your personal network - friends, influencers, colleagues, bloggers, other website owners.
    • Create your own profile on social networking such as LinkedIn.
    • Create your Google+ profile.

All of this will help the designer to make a website that is easy for potential visitors to find. It will reduce the final cost as well.