Take into account that a web designer knows how to make a website and SEO, but has no understanding about your business! That’s why it is a very good idea if you first do your homework:

  1.  You should identify the goal of the website.
  2.  Decide what pages you need on your site and their structure.
  3.  Plan what content will be placed on each page.
  4. Consider that a website cannot exist without images and icons. So, the more of them you collect and provide, the better.
  5. Find websites you like and which could be used as design reference.
  6. Find what websites you consider your competitors.

All of this information will allow the designer to make the website for you that achieves your goals. If you provide well-prepared information and sufficient material in advance it will reduce the final cost as well.