Yes, with advances in business models, content management systems, and software, there are now amazing online tools you can use to create a good website by yourself.

However, it’s important to note – these tools are often complicated and our (general) audience is still not comfortable learning and using these tools. Similar to the above – these sites are highly configurable, but still require some coding, graphic design, and other knowledge to cull out of them a custom, attractive look.

So, you should consider that although you may save some money, you will have to spend a considerable amount of time to learn how to do this, and, in the end, you will most likely still not be satisfied and may have to recruit help anyway!

 

One of the most common questions people ask is, why do I need to pay for a website at all, why not just use e.g. Facebook to advertise my business for free?

While social media sites boast a lot of benefits, there are a few major reasons why you should still invest in a website for your business:

  • Your Website is Your Digital Storefront (Not having a website would be like not having a physical place of business)
  • If You Only Have a Facebook Page, You Will Struggle to Rank Organically (Websites are absolutely necessary for SEO; Facebook and other social media sites will help you to rank, but without a website you will have little luck of ever ranking on the first page of results)
  • Facebook Does Not Offer a Lot of Flexibility for Sharing Information (Facebook pages, and other social media sites, are very limited in the amount of content you can add. While you can add a nice description and post daily updates, you cannot create pages and pages of content about your company history, services, and examples of work, like you can on a website)
  • A Website Offers More Creative Freedom (you can design a website that is unique and fits your goals. Facebook allows for little creative freedom)
  • Facebook Has Limited Analytics (Although Facebook does have some awesome analytics, they are nowhere near as awesome as what Google offers. Google Analytics, as well as other major statistics packages, offers amazing insights into how users are interacting with your website)